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Michael Jordan wins legal rights to his Chinese name 乔丹

Qiaodan Sports, a Chinese sportswear company, recently lost three of its registered trademark in a lawsuit against American famous basketball star Michael Jordan. The three revoked trademarks are demonstrated as “乔丹”, literally using Jordan’s Chinese name in Chinese characters, covering a wide range of products such as sports clothing, beverages and even Christmas tree decorations.  …

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Bad-faith Trademark Registration in China

For international companies that wish to bring their products to the Chinese market or manufacture their products in China, appropriate protection of trademarks is very important to avoid the risk of trademarks being misused or infringed by someone else. However, European businesses using trademarks written in Latin characters, do not immediately have sufficient protection for their trademarks written …

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