According to Margrethe Verstager, European Commissioner for Competition, “we as consumers have a new currency that we can use […] – our data”[1] which most of the time consumers do not realize they posses and this is what the Digital Single Market Strategy addresses. The Digital Single Market Strategy aims at creating easy access and exercise of online activities under fair competition conditions and a high level of consumer and personal data protection for individuals and businesses[2].
One of the initiatives for the Digital Single Market Strategy is the General Data Protection Regulation including a right to data portability.[3] This individual right in the new General Data Protection Regulation enables individuals to obtain their data that is being processed in an inter-operable format so as to transfer it to another social network or search engine.[4] In this way two birds are killed with one stone: (a) citizens remain in control of their data and, (b) it contributes to preventing anti competitive behavior in some particular cases.