Amsterdam Dance Event Panel: “China: A New Electronic Nation?” with Rainbow Gao (The Mansion, CN), Robin Leembruggen (Mad Panda, CN), MIIIA (DJ/Producer, CN), Paul Neuteboom (Modern Sky Entertainment, CN), Spencer Tarring (DJ/founder of Pyro)
On the first day of the Amsterdam Dance Event[1] conference held all over Amsterdam last week, a panel moderated by China-based DJ Spencer Tarring discussed the huge potential of China as the rising promised land for Electronic Dance Music (EDM). This potential market is immense: with over 1 billion inhabitants China counts 200 million people between 14 and 24 years old, the primary target audience for EDM. Although electronic music is still a niche market in this huge country, the Chinese EDM scene has been rapidly growing over the past year(s). EDM festivals have been expanding with STORM (held in 6 cities this year) and MYTH as the main dance events. In 2016, four out of 20 most popular dance clubs are located in China according to djmag. Between 2011 and 2015 the electronic music event capacity in China has almost tripled.[2]